Is your position in Google as important as it used to be?

There is an old joke about search positions:

"Where can you find Lord Lucan? On the second page of Google."

No one goes on the second page of Google. If they haven't found what they have looking for on the first page, people are more likely to try searching again then start routing around.

Is Google ranking as important as it used to be?

Honestly, probably not.

Getting to the top of Google used to be the most important part of having a successful online business. However, with most competitors having the same struggle, it becomes a case of who can throw the most money at it. Between SEO, Pay-per-click adverts and black arts, the position on search engines has become a full time profession for many individuals.

Yet the number of people using the world’s largest search is falling. And even when it is used, it’s often used in a way where people already know which site they are looking for - they just don't want to type the address in the address bar of the browser.

Add to that the fact that Google (and others to be fair) keep changing how their search works, it’s an uphill battle that might not be worth trying to win.

So, if not Google, what else?

The most successful websites weren't born through Google. There are plenty of other ways that a site becomes popular.

You do have to work at it though. It’s no longer a case of 'build it and they will come' - you need to have a clear strategy of how you are going to get people on your homepage.

Consider some of the more popular methods people use:

  • Social Media - still the most popular way to push out products. Used them correctly, if it’s a product launch aim for Facebook, if its entertainment then get on Twitter or Pintrest. Use your existing groups to get information out there and then they will share it with their groups and so on.
  • Marketplace - even if you have your own store, consider selling your products through the big boys too. Once you have sold something once to a customer, even if it’s through Amazon or eBay, then they will find out about your site anyway.
  • Verticals in your market - are you working with a known brand or supplier? Ask for their help or get on their site too.
  • Traditional marketing - often overlooked, but still powerful. Trade shows, leaflets, adverts, all will be part of establishing your brand.
  • Think Local - are your services local? Then approach local advertisers and businesses to link up with.

So, I shouldn't worry about Google then?

Of course you would be foolish to overlook your position in Google. At the very least Google is a great measure of how technically correct your website in using their Webmaster tools.

Google isn't going anyway any time soon - but it may not be the best way for you to be recognised. Consider everything so that you get the best results for you and your website.