UKick is a concept behind entrepenuers Phil & David, who were featured on Dragons Den in 2014. The product itself is like a keepy-uppy giant shuttecock and is ridiculously addictive!
The website was designed by Pinksheep and Silver were brought in to do the technical aspects and make the site talk to PayPal so that products could be ordered and purchases made. The site is a simple but effective example of how your business can utilise eCommerce without having to spend thousands on building a complex website with tons of unnecessary online shopping functionality.
In the case of UKick, everything needs to be kept very simple.